FOOD ADVERTISING TRAINING

INTRODUCTION

Advertisements have become a very powerful marketing tool. A powerful visual advertising presentation can compel consumers to purchase goods, services and ideas as a way to achieve an emotional need and fulfilment.

However, there were rules and act bind to this activity that most of food producer forgot. The rules and acts from respective authority is to protects the customer against false claims where it requires any descriptions of goods, services, given by a person acting in the course of a trade or business to be true and not misleading.

Hence, this Food Advertising Training course has been designed to help food businesses and food practitioners to understand how to advertise their food products legally and correctly.

OBJECTIVES
The main aimed to assist food producer, food marketer, food business owner in source information in regards to food advertise their product in social media that are compliance to the requirement.

COURSE CONTENT

• Introduction to food advertisement
• Permitted information in food advertisement
• Prohibited information in advertisement
• Common non compliance
• 1 hour live Q&A session

WHO SHOULD JOIN?

• Food business owner
• Food regulatory personnel
• Food practitioners
• Company advertising designer
• Company food marketer
• Food related students

TRAINING DETAILS

• Date : 20 Jun 2022 (Mon)
• Time: 9am - 12pm
• Platform: Zoom
• Fee: RM 70
  
  *This training is not HRDF claimable yet, but we believed if you keen to seek the knowledge, this will not affect your plan.
  *Company need invoice for account purposed, please contact us for necessary arrangement. We are happy to assist :) .

TRAINER
Puan Nurul Hidayati binti Mohd Nasir
More than 15 years of experience working with the Ministry of Health, Malaysia.
Currently, she works at Food Safety & Quality Division, MOH, and play important role in
reviewing applications for food labelling, nutrition labelling, and health claims as well as
involved in activity related Malaysian Food Regulations amendment.

Note:
Link zoom will send to participant 1 day before training day.
Participants will get an e-note and e-certificate for the training attended.

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